Category Archives: Blog Posts

Payments in 2014

There were many events in the payments sphere that took place in 2014 - a new focus on NFC and mobile payments, the upcoming change to EMV, and the aftermath of the Target breach. There were also major events just outside the industry - but none was as momentous as the Sony hack. As always, you can check out Google’s 2014 Year in Search to see what the United States and the world spent the most time looking for. For more involved readers - check out BCG Perspectives’ Interactive Global Payments 2014.

Breaches

Home Depot. JP Morgan Chase. Sony. Goodwill. Staples. Dozens of smaller hacks. Millions of payment cards, email addresses, and various pieces of personal information compromised. This year, the entire nation learned the importance of having and using security software. It was a sad year for security professional, an expensive one for businesses, and a stressful one for customers.

ApplePay

While contactless payments are not a new idea, Apple brought them into the spotlight with iBeacon, tokenization, and the iPhone 6. Despite these advances, it hasn’t picked up very quickly, likely hindering by security and convenience.

Riding on the heels of ApplePay’s announcement was a similar announcement that some major retailers would be unanimously dropping support for NFC. This move punished all mobile wallet users for a small percentage of transactions, and led to many unhappy customers and lost sales.

Tokenization

Tokenization, thanks to ApplePay, has gained much more visibility as a security measure against fraudulent transactions. Tokenization substitutes a token in place of a sensitive piece of data. Think of an amusement park or arcade room - you pay for tokens, and use the tokens to operate the machines. Although the tokens have no value, the machines only accept tokens, as they represent value. Having your tokens stolen isn’t as bad as having a card or wallet stolen, and nobody can figure out your card info or where your wallet is by looking at your tokens. Instead of transmitting payment card data, tokenization creates a unique ‘token’ that is transmitted in its place. It is recognized by the terminal and the payment is approved.

Near Field Communication

NFC got a kick start. Softcard (which changed it’s name to distinguish itself from a terrorist group), Google Wallet, and others were brought to the stage as ApplePay stole the spotlight, allowing thousands of iPhone users to pay with their mobile devices, even if those thousands of people never materialized. Predictions for the mobile payments industry have always been optimistic, they just tend to be overly optimistic.

CurrentC

NFC also dodged a kick in the teeth with the release and subsequent hacking of CurrentC. CurrentC was released by Merchant Customer Exchange (MCX, a retailer group led by Walmart), and was hacked before the app was officially released. It should be noted that CurrentC does not use NFC technology; instead it utilizes QR codes and directly transfers funds from a customer’s bank account.

Bitcoin

Bitcoin was expected to take off - but didn’t. Prices were expected to be in the thousands - it’s in the hundreds. It’s the most volatile currency by far, and always has been. Bitcoin may not make it, but it may be the right step towards a universal currency. None of this is to say that it is not a popular, frequently traded currency.

Alternative Lending

What about alternative lending? It took off in a big way. Lending Club and OnDeck both had IPOs, a good sign for the industry. With banks unwilling or unable to support small businesses, these events have shown a glimpse of the future of small business lending, where banks don’t play as a large a role.

Consumer Landscape

Now, take a step back from this 2014 review and think about how consumers payed for purchases. There were many breaches this year, with millions of cards compromised. Mobile wallets took off but didn’t get too far - many businesses simply do not accept NFC, and many consumers are afraid to pay with their mobile devices. What does this say about the payments industry, and how will we overcome it? Consumer actions always make the final decision - what will happen if they decide if their payments can be so easily compromised (or appear that way)?

What’s going to happen in 2015?

Our light predictions for 2015 start with increased security. 2014 exposed many openings in payment security and data security, ones that we hope 2015 will close.

Next is further adoption of NFC - possibly with the closing of NFC vs other QR codes as a method of authentication. However, a true standard for mobile payments is many years in the future.

EMV will come into effect in October, but not all merchants will change their hardware on time - to their detriment.

Anything can happen, so we’re not crossing our fingers. See you next year!

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NFC - Everything A Small Business Needs to Know

The payments industry is an intricate, twisted mass of old and new competitors, each vying for market share like lions on a carcass. That analogy isn’t far off, as several nationwide chains, including CVS and Rite-Aid are refusing to accept all NFC payments just to stick it to Apple. On the retailer side, a conglomerate led by Wal-Mart has released their own digital wallet, CurrentC, which was hacked and compromised almost immediately.

But what about EMV? It’s still on the horizon. In October, 2015, businesses without EMV compliant hardware will be held liable for fraudulent, card-present transactions. Card issuers will release new cards, also known as chip-and-pin cards. These cards have been active in Europe for about a decade, and the continent has seen a drastic reduction in compromised card information since then.

Confusing and irrelevant for most consumers, the payments war continues. NFC and EMV are not competing technologies - they are complementary in the payments field. A chip-and-pin card can be used in a digital wallet with no hassles. Businesses are lucky; merchant services providers have terminals that are able to accept contactless forms of payment as well as chip-and-pin.

What is NFC?

The Near Field Communications Logo

Near-field-communication (NFC) is a proximity-based method of communicating via radio waves between enabled devices. It’s most known for the payment industry’s recent takeoff, which includes front runner Google Wallet, Softcard, and latecomer ApplePay. However, it is also useful for transmitting large amounts of information between two devices, and can even read smart tags, which are similar to QR codes.

NFC & Security

One of the biggest obstacles to widespread adoption of NFC-based payments is the state of security surrounding the technology. This is a complicated discussion, but needless to say, NFC is secure and is here to stay.

Here are some highlights: NFC technology is only effective in a range of about 10 cm, and its zone of interaction is not spherical, it’s very specific and in only one direction (if you’ve used contactless payment methods before, you know what this is like). This is the strongest security feature of NFC technology.

While using a contactless payment method, the interaction between your phone and the terminal is a one-way transaction. The terminal simply subtracts a certain amount from the smartphone’s digital wallet, and everyone moves on.

It’s important to remember that NFC has been around for years. The technology is no longer new, instead it’s being tested and adopted for the most efficient commercial use. It’s gone through rigorous testing and isn’t always perfect, but it would never have gotten this far if it was incapable of 1) protecting payment card information and 2) providing the cheapest and most efficient platform to pay with a mobile device.

It’s even more important to remember that no technology is 100% safe. Use common sense. Don’t pay with your phone if you don’t trust the retailer. Nothing is silly when it comes to protecting your information.

Landscape for Merchants

Based on information collected during the post-Thanksgiving shopping bonanza, only a small percentage of eligible Apple Pay users are actually using Apple Pay. CVS, Rite-Aid, and others are national. They can afford to invest in new hardware that will benefit them in the long term, while not risking as much today.

Small businesses - Main Street or otherwise - do not have that luxury. Since adoption of NFC tech is not yet widespread, businesses will have a hard time justifying the expense of a terminal.

As a merchant services provider, our goal is to provide the most efficient and useful payment processing services at the lowest cost. Because of the turbulence in the industry and lackluster adoption of the new standard, our recommendation is to pass on NFC enabled terminals for now.

NFC is the direction in which the industry is headed, so don’t throw it out the window. You will need to be able to accept contactless payments, and you will need to protect the security of your customers’ information, so keep an eye on our blog or give us a call to learn what we can do for you!

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Trial & Continuity High Risk Merchant Accounts

As a leader in the high risk credit card processing industry, Choice Merchant Solutions has been able to provide secure processing solutions to trial & continuity merchants for many years. Since accepting credit and debit cards is a huge component of these businesses, they are lost without a merchant account. Due to a higher level of risk (hence the high risk), these types of merchants are simply not able to make a single phone call and obtain credit card processing services for their business.

Why do they have a hard time getting merchant accounts?

Businesses that offer trial products typically have a hard time getting merchant accounts because of the industry they are in. A high frequency of chargebacks, automatic recurring billing, and other factors discourage banks and underwriters from boarding these types of high risk merchant accounts.

This isn’t true for every business, let alone every type of business. There are thousands and thousands of businesses that use similar business models without problems on a daily basis. It’s unfortunate that these businesses are handicapped by others, and Choice Merchant Solutions is committed to assuring their success by providing a secure, reliable merchant account for their business.

Sometimes trial and continuity businesses have a hard time obtaining merchant accounts because they simply cannot find companies that provide high risk merchant accounts. Many companies have been forced to find processors overseas because domestic processors are unable or unwilling to provide their services for them. As a domestic processor, Choice only provides merchant accounts to domestic (U.S.) businesses.

How can Choice help them get a merchant account?

Choice Merchant Solutions has been working with high risk merchant accounts, trial merchant accounts, and continuity merchant accounts since its inception. We have established ourselves as an industry leader by working with specific institutions that cater to trial offer and continuity business models. This specialization allows us to work with high risk merchant accounts in the most beneficial way possible.

These industries are considered trial and continuity, but vary depending on billing practices, products, and other factors.

Nutraceuticals
E-Cigarettes
Recurring Billing Businesses/Services
Adult websites
Subscription-based Businesses

There are more business types and industries that can provide their goods in trial sizes, so we won’t provide an exhaustive list here. Needless to say, if you qualify, you’ll know!

What does Choice offer?

Security, reliability, and speed. Choice Merchant Solutions specializes in establishing and protecting trial and continuity merchant accounts from excess risk. This starts with a business consultation, which effectively takes the temperature of a trial or continuity business in preparation for a merchant account. Proper on-boarding procedures ensure that transactions are legitimate transactions within the proper Standard Industrial Classification (SIC) codes. In addition to the Choice Shield, CB Dispute provides chargeback management software that catches fraud before it happens, which protects the Merchant Identification Number (MID) from fraudulent charges and chargebacks, which can lead to account termination.

Choice Merchant Solutions provides merchants with a virtual terminal that easily allows operators to establish recurring billing for products, subscriptions, or memberships. It is a fantastic service for any business, but works especially well for trial and continuity merchants by tracking transactions and providing detailed reports.

For more information or to learn more about how your trial or continuity business can benefit from a high risk merchant account, fill out your contact information below and a company representative will contact you before the next business day.

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Christmas Wish 2014

Choice Merchant Solutions was at Christmas Wish 2014, hosted by Lite 100.5 WRCH and Lake Compounce, last Friday December 5th. We had an amazing time, so we’re posting a few photos to immortalize the moment.

Special thanks to Mike Stacey and Allan Camp of Lite 100.5 WRCH, Lake Compounce staff, and all of the volunteers at the event!

Christmas Wish 2014 Photos

: Early Friday evening at the volunteer tent

: The lights were spectacular!

: Santa, Mrs. Claus, & their helpers

: Rides!

: More rides!

: The tree from the outside (it was cold!).

Despite the cold weather, the event was a huge success. Read more about Christmas Wish 2014 on the WRCH website!

8 Ways to Get the Most Out of Your Merchant Account

So you have a business. Your business has a merchant account. You pay a single-digit percentage of your sales for the privilege to accept credit, debit, and gift cards at your register. It’s better to be able to get a lot out of your merchant account instead of just eating the cost and grumbling about it. Make it work for you, instead of the other way around.

As a small business owner you don’t need to be told about the popularity of payment cards. Just look in your wallet. Businesses have transitioned from signs that say ‘We Accept Credit Cards’ to signs that say ‘Cash Only’. It’s now outside the norm to not be able to accept cards. A merchant account lets you accept payment cards, and the benefits far outweigh the costs..

How to Make Your Merchant Account Work for You

Be Secure

Keep track of your transactions and make sure you verify every payment. It’s not easy, but make it a habit and you are far less likely to be ambushed by fraudulent charges or worse from angry customers.

Follow Guidelines

Follow PCI guidelines. If you’re using EMV, still be careful. Most people just want their scarf or Slurpee or whatever, but you should be prepared for malicious individuals.

Know Your Pricing Structure

Interchange passes on the frequently fluctuating fees from card issuers to the business, resulting in more volatility of your bill. Tiered offers simple pricing into ‘buckets’ and a more reliable bill. Think of it in terms of risk – tiered is lower risk and rarely changes month-to-month. Interchange presents more risk, and has the potential for more savings and higher costs.

Input Cards Correctly

For card-not-present transactions, double check your input. The phone may be scratchy and a number may be misheard, or fingers may fall on the wrong keys. Inputting information incorrectly can be harmful to your business and your bottom line.

Pin Costs MORE

These days, PIN debit is going for a premium. Avoid it when possible to avoid tripling your transaction costs. Yes, it used to be the cheapest option, but not anymore.

Get a Mobile Attachment

Do you go to trade shows or events? Do you serve food or drink? Then you need a mobile attachment for your smartphone or tablet. There’s nothing worse than not being able to accept payment when you have your product in a customer’s face. Your merchant services provider should provide one free of charge.

Use a Virtual Terminal

A virtual terminal transports your tabletop hardware to your web browser, accessible from any computer connected to the internet. A virtual terminal has a lot of functions that increase efficiency and decrease costs, so read these tips on how to use your virtual terminal.

Connect to Your Website

Everybody’s got a website these days. But not every website can accept cards. To do that you need a merchant account tied into your website. Many businesses have tried out ecommerce by accepting payments online and shipping products to customers. It can be daunting at first, so outsourcing may be the best option. A fulfillment service is a great way to branch out into ecommerce without having to store, pack, and ship goods in-house.

Offer Card-Exclusive Deals

Consumers spend more with cards since they can’t see the money go out. Capitalize on this by offering BOGO or other deals, and you’ll rack up sales and profits.

These things will help you increase profits, stabilize your account, and ride the wave of the future. There’s no formula for business though, you just have to figure it out and make the most of what you’ve got.

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CB Dispute Announces Pre-Chargeback Alerts

CB Dispute, a chargeback management and prevention business, has recently announced the ability to prevent chargebacks by issuing pre-chargeback alerts to businesses.

What is a chargeback?

A chargeback is the result of a customer disputing a charge on their credit or debit card. They elect not to pay the charge, and as a result, a business loses the product AND the cost of the product. This is much more damaging to a business.

A chargeback can also be a fraudulent charge. If a card is lost or stolen, thieves may place orders, which are NOT authorized by the cardholder. This is the worst situation, as the business, the customer, and the credit card issuer face possible losses.

How much does it cost to fight a chargeback?

For many beleaguered business owners, fighting a single chargebacks can take several hours and a bit of money. Chargeback penalty fees from merchant services providers typically cost $25 - $55, in addition to the above. Having a pre-chargeback alert system prevents the fee, and in most cases the business will be notified before shipping the product.

Chargebacks and High Risk Merchant Accounts

Chargebacks are even worse for high risk merchant accounts. Because of their business models and heightened risk factor, they are more vulnerable to chargebacks and sometimes have to prioritize protecting the merchant account over losing the product. When a merchant account is terminated, a business may not be able to obtain another without using a separate business license, making chargeback prevention one of the most valuable services for business continuity.

Why is it better to find out before?

CB Dispute’s new pre-chargeback alerts allow a business to find out about disputes and chargebacks before they reach their merchant services provider. The value provided by this is immense. By allowing the business to handle the problem before it worsens, the business merchant account is protected from chargeback fees, sidesteps an increase in risk, and doesn’t have to spend valuable time combating chargebacks.

How do I find out more?

CB Dispute representatives are standing by to assist business owners with any questions they have regarding chargebacks, chargeback prevention, or chargeback management. Just fill out the form below to start saving your business time and money.

12 Things You Can Do with a Virtual Terminal

A virtual terminal is a fantastic tool that is available to businesses of all sizes. For high risk merchant accounts in particular, it provides a more robust security suite that includes a multi-step authentication process, detailed tracking and reporting software, and is accessible anywhere the internet is available.

Our team has put together some tips on how to utilize your virtual terminal to its fullest extent:

Accept Payments Online – this is the basic function of a virtual terminal. It allows business owners to accept credit and debit cards as a form of payment by entering the card information manually into a computer’s web browser.
Initiate a Direct API Connection – the virtual terminal isn’t just about manual input, it can also seamlessly integrate onto an ecommerce website, transforming any business into the next Amazon.
Plug in an Encrypted Card Reader – accept EMV cards (also known as chip-and-pin cards), usually with a USB attachment. Chip-and-pin cards require a typed PIN when paying with an embedded chip card, adding multiple layers of security to the transaction.
Process Batches of Transactions – many businesses have a high number of customers making single transactions, and they can be uploaded in Excel format or as comma separated values (CSV) to avoid transcription errors and save time.
Store Card Information – the virtual terminal can store customer information securely so that users can create accounts and keep information on file for future transactions. These functions are typically PCI Compliant by storing the data remotely, but be sure to ask.
Delay a Transaction - Authorizes a card after the job is done, or after services are rendered. This is necessary for some businesses that take time to take effect (e.g. credit repair).
Generate Customized Reports – build your own reports, using the information you want to use and that is important to your business model.
Create Multiple User Accounts – create accounts to track usage, restrict access according to PCI guidelines, and reduce clutter for employees.
Set up recurring billing – many businesses have a high number of customers making regularly scheduled transactions, such as subscriptions. These can be structured in one of two ways:
- Unique billing schedule per customer – this allows the most flexibility in pricing and scheduling by allowing a user to set up individual plans per customer.
- Plan billing schedule – this assigns customers to plans, where they are all billed identically, which is ideal for businesses with large user bases.
Send Electronic Receipts – gone are the days of paper. Go green by emailing your customers receipts automatically or manually. Most virtual terminals convert them to Portable Document Format (PDF) and email them directly to customers email addresses.
Prevent Fraud – OK so you don’t actually to do anything for this one. Using real-time fraud detection software, your virtual terminal will guard your business from fraud by using a multi-step authentication process or by canceling the transaction.
Pair with a Mobile Payment System – many virtual terminals can easily sync with a mobile payment device or app. Not every provider offers this, so be sure to check first!

PCI Compliance is always a factor when evaluating a virtual terminal for your business. Operating a virtual terminal reduces the contact points for some of the main triggers of PCI Compliance, but not all, read this article to stay up to date on PCI DSS.

Hopefully these tips have opened new doors in your mind for your virtual terminal and will help you make the most of your merchant account. For more information, fill out the form below!

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Merchant Account FAQ

We’ve put together a merchant account FAQ, chock-full of questions and answers regarding merchant services, merchant accounts, high risk merchant services, and everything else payment processing related. This FAQ is based on thousands of conversations with business owners just like yourself, and we use it in presentations, webinars, and to educate our clients about the merchant services industry.

What is a merchant account?

A merchant account is a special type of bank account that allows business owners to accept credit and debit cards as a form of payment. Merchant services providers bridge the gap between businesses and customers.

Who can use a merchant account?

Any business can use a merchant account, with the proper documentation.

How do I get a merchant account?

The easiest way to get a merchant account is to visit this page. However, you should also do your own research into merchant services companies and merchant account providers. Some providers do not have the capability to process transactions for every type of business, so it’s important to find that out before you apply for a merchant account.

What is a merchant services provider (MSP)?

A merchant services provider is a company that works with merchants to get them merchant accounts. While some MSPs sell their own product, the common practice is to outsource their sales division to ISOs.

What is an ISO?

An independent sales organization (ISO) is a company that sells a product or service for another company. Some ISOs are huge, others some are small.

What are acquiring banks?

Acquiring banks manage and mitigate the risk associated with credit card processing, and since they assume risk, they also have a say in merchant account approvals.

How much should I expect to pay for a merchant account?

For most businesses, you should pay 2% - 5% of your credt card processing volume. Fees and rates vary no matter what business you’re in. One of the factors used is the MCC/SIC code for the business. Some industries present more risk, and more risk equals higher fees.

How do I get paid from a merchant account?

During the application process, you will need to provide information for your business checking account. Funds will be deposited in your business checking account as soon as they are cleared.

When do I get paid from my merchant account?

The funds from transactions are typically transferred to the business checking account in 24-48 hours. However, some businesses may have different stipulations.

What determines how much I pay for a merchant account?

The type of business you are in, your SIC code, your business history, and your processing history are the biggest factors. There are several other minor factors here.

Is it worth it?

This is a decision you have to make for your business. The Small Business Administration recommends that businesses accept credit cards, as they are the fastest growing form of payment, are easy for customers to use, and have a proven track record of increasing sales.

What is a high risk merchant account?

A high risk merchant account is needed for businesses that accept card-not-present transactions, work in certain industries, or have unique business components or processes. For more information on high risk merchant accounts, click here.

What is a reserve?

A reserve is a dollar amount that is withheld from the merchant as a form of collateral. The reserve can be reviewed and released with a minimum of 90 days clean processing history.

Will I need a reserve?

You may. High risk merchant accounts are more likely to need a reserve, although they are done on a case-by-case basis.

What is a chargeback?

A chargeback is a disputed charge on a credit or debit card. Sometimes this is customers trying to get a product for free, sometimes the merchant never provided the service requested, and other times it can be the result of fraud. Chargebacks cost the merchant, the acquiring bank, and the merchant services provider. They are never a good thing.

How do I get a rate review?

Ask for one! Businesses are more likely to get a rate review if they have established clean processing history.

What information is required to apply for a merchant account?

Most applications require adequate business information, personal information, verification of the business (through pictures or a business license), previous processing statements, and verification of owner(s)’ identity (through a driver’s license or government issued ID).

Why do I need to supply all of that information?

Approving a merchant account is a formal legal underwriting process. It involves several banks, including the merchant’s business bank. By verifying business and owners identity and information, risk is alleviated and banks and MSPs can be sure that funds are going where they say they are going.

How long does the approval process take?

The approval process for most merchant accounts takes between 24-48 hours. Sometimes, an account requires additional information in order for underwriters to make a decision. This can increase the length of time it takes to approve a new account.

What if I have bad business credit?

Business credit has some impact on whether or not your account will be approved, but other factors such as processing history will have a larger influence.

What is the difference between swiped and keyed transactions?

A swiped transaction is one that is physically swiped using a terminal or Point-of-Sale system. A keyed-in transaction is one that is physically typed into a terminal, gateway, or POS system.

What kind of cards will a merchant account allow a business to accept?

All of them! However, since American Express and Diner’s Club have different fees and stipulations, they require additional verification to be added to a merchant account.

If I have multiple locations, do I need multiple merchant accounts?

Multiple locations require multiple merchant accounts. However, they can use the same bank account.

What equipment do I need?

This depends on how you want to accept cards. Brick-and-mortar stores usually require tabletop terminals, some smaller businesses can use mobile processing devices to accept cards in food trucks, on-the-go, or in home businesses. Ecommerce retailers and service businesses can use a payment gateway, as their businesses are typically computer- or web-based.

What is a point-of-sale system?

An advanced hardware and software combination that extends beyond simply credit card processing. These systems can track inventory, compile data, and generate reports based on custom parameters. Most restaurants use some sort of POS system.

Can I use my cell phone to process transactions?

Yes! Most merchant service providers offer a mobile option for non-traditional businesses – such as home businesses and event-based sales.

What is a virtual terminal?

A virtual terminal is web-based software that allows merchants to accept cards as a form of payment. It can be run in most web browsers.

What is a discount rate?

The amount you are charged per transaction as a percentage of that transaction.

Is there a cancellation fee?

Some MSPs have cancellation fees, while some do not. Ask your MSP if they have one, and be sure to read the fine print even if they don’t.

Why do different cards cost different amounts?

There as many payment cards as there are issuers, and they all charge different rates. Cards that use the most forms of authentication cost less per transaction, while cards that offer rewards cost more per transaction. Each card is different, so there are two generally accepted options for pricing structures for a merchant account.

What is an interchange-plus pricing structure?

A type of pricing structure that charges a merchant the rates that Visa/MasterCard charge, which fluctuate daily. With this structure, merchants can have fluctuating monthly costs.

What is tiered pricing structure?

A type of pricing structure that prices cards into buckets – all the cards in each bucket get the same rate. With this structure, merchants have regular monthly costs.

Why does American Express charge a different rate?

American Express pushes the cost of their customer service and value-added services to merchants.

How can I reach customer service?

Look for the number on the side of your terminal. Call it. Ours is 860.615.1330. There should also be a merchant account number of merchant identification number. You’ll need this number to receive support.

What is EMV?

EMV stands for Europay, MasterCard, Visa, the three founding members of the chip-and-pin standard. For more information, see this three part series from our blog.

What do I need to do to be EMV Ready?

Merchants that are not equipped to process chip-and-pin transactions will be held liable for fraudulent transactions after the October 2015 deadline. See this post for more information.

Will a merchant account work with my website?

Yes! Like mobile payments, most MSPs are able to provide this service. If not, call another merchant service provider. For more information, visit this page.

What if my business is outside the USA?

Some options are available depending on your business. Call one of our sales representatives and we can address this for you.

How do I sign up for a merchant account?

Fill out the form below, and one of our specialists will contact you as soon as possible. (They helped write the FAQ!)

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The Virtual Merchant

A new type of business has been born. The virtual merchant. This type of business is powered by a virtual terminal which enables merchants and business owners to securely accept credit cards inside a web browser.

What Makes a Merchant Virtual?

A virtual merchant is a business that uses a virtual terminal or remote processing software to accept credit and debit cards as a form of payment. Over the past few decades, credit card processing has evolved concurrently with the internet to allow almost multiple forms of transactions to take place online.

This has enabled businesses to spread their goods beyond a 50-mile radius of their storefront. A story we’ve heard before begins with a local business closing down. The owner doesn’t want to quit, and spends a few months working out some details. The business is relaunched with a stronger online presence - usually backed by social media and ecommerce.

But that’s not the only way business owners are becoming virtual merchants. Other businesses maintain their retail location, and use an ecommerce merchant account to expand their footprint.

The technology behind a virtual terminal has eased the transition from retail to ecommerce for thousands of businesses by earning their trust and providing a much-needed service. Since the technology was introduced decades ago, the cost of having an ecommerce-enabled website has decreased dramatically.

The Virtual Terminal

At Choice Merchant Solutions, we use a variety of virtual terminal providers. An honest conversation with a business owner helps us understand what the business needs for payment processing solutions. Since each provider has a different product, we can suggest the one that will be of the highest value to the business owner and his or her customers.

Here is a partial screenshot of a virtual terminal. This is all available in any web browser.

Benefits to a Virtual Merchant

One of the more unique uses for a virtual terminal is the ability to setup and process recurring billing. Some examples of these are gym memberships, subscriptions, and club dues. In other words, regularly scheduled transactions for a dollar amount.

Another benefit for a virtual merchant is the ability to set up multiple user profiles. Segmentation of user accessibility helps monitor and track employees, partners, and affiliates. It also allows restriction of user access to sensitive data. Front-end staff only need to be able to process transactions, they don’t need to see monthly revenue, sales, or other information.

It’s important not to overlook the fact that establishing your business as a virtual merchant and using a virtual payment gateway will may save you from the fees associated with using a tabletop terminal for credit card processing. That’s just an estimate though, pricing for merchant accounts is always done on a case-by-case basis.

Data Security and You

A business merchant account is something that needs protection. A virtual merchant has the same security issues that any other business would, and can help reduce their likelihood by addressing the concerns in this article.

Although PCI Compliance’s influence is waning, the guidelines established by the PCI DSS set a solid foundation for data security for businesses of all sizes. You can find a list of the twelve guidelines here.

Follow us on Facebook, Twitter, and LinkedIn for more information concerning virtual merchants, virtual terminals, and the future of payment processing.

Not sure if this is right for you? Fill out the form below, and we’ll help you decide.

Does My Business Need a High Risk Merchant Account?

“Hi, this is Dave from Dave’s Online Vapor Shop, I need to accept credit cards at my business.”

“Hey Dave, this is Ernie from Choice Merchant Solutions. That’s definitely something that we can help you out with - can you tell me about your business?”

“Sure, Ernie. I run Dave’s Online Vapor Shop, we sell electronic cigarettes and accessories over the internet. We just started shipping to customers all over the continental United States!”

“Congratulations, that’s fantastic! Ecommerce merchants are my favorite, but there are a few caveats for your merchant account. Due to the nature of your business, it’s going to be a high risk merchant account.”

“A what? Why is that?”

Every business is different

The specifics of that conversation are fictional, but the content and gist are as real as the screen you’re reading right now.

Business owners and merchants call in and have a conversation about their interest or need for a merchant account. A small percentage of businesses are not eligible for a regular merchant account, and usually apply for a high risk merchant account instead. First, you need to know what one is.

What is a high risk merchant account?

Businesses require a high risk merchant account when they present a higher amount of risk (duh). In this case, a lower chance of actually receiving funds for services rendered or products sold.

This begs the question, ‘What reduces the chance of receiving funds?’

The strongest factor is usually card-non-present transactions. These are transactions where payment is processed without the physical card. Almost everybody has bought something online or over the phone - those are card-not-present transactions. The bottom line is that swiping is the most secure method of authentication for credit cards, and not being able to swipe will raise your risk profile in the eyes of underwriters.

Another factor is credit card processing volume. Since each transaction is potential fraud, higher volume means more chances for fraud. Transaction ticket size also raises risk. Ecommerce and high risk businesses have higher average transactions when compared to retail or brick-and-mortar businesses.

Chargebacks disrupt natural business cycles and hurt cash flows. A chargeback is when a cardholder calls up his card issuer and says, “I didn’t make this purchase.” The amount is refunded, and the business owner is eats the cost of the product or service. Lots of chargebacks is not a good thing, and a high percentage will raise a business’ risk profile.

The Member Alert to Control High-Risk Merchants (MATCH) list, also known as the Terminated Merchant File (TMF) is a list that contains merchants that have been terminated for one reason or another. Merchants on this list will have a very hard time getting a merchant account. The list was designed for merchant acquirers, in order to flag merchants that have caused intense issues in the past.

Time in business is also a factor when determining whether or not a merchant will be high risk. New merchants are more risky. Credit card processing history is something that all merchant services providers look at when determining rates, fees, and the type of account.

Business credit matters, but not as much as you’d think. Business credit doesn’t have too much impact on a transaction, but it can raise your risk profile if it is too poor.

High Risk Merchant Account Industry Types

Industry type is probably the most important factor an underwriter looks at when approving a new merchant account. Businesses in these industries (or similar ones) will most likely be approved for a high risk merchant account.

Mail Order
Catalog Order
Travel Services
Tobacco/e-cigarettes
Adult
Credit Repair/Debt Consolidation
Pharmaceuticals
Nutraceuticals
Dating Services
Trial Offers

It’s important to remember that this is a spectrum - if your business is on the edge, you may be bumped up or down, it’s up to the underwriter. Your rate will also vary depending on the above factors.

If you’re not sure if your business will need a high risk merchant account, please call us at 860.296.1300 or email us at [email protected], and one of our high risk merchant account specialists can give you a quick answer and a free quote.

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