Small Business Saturday is the newest addition to the post-Thanksgiving shopping extravaganza that already includes Black Friday and Cyber Monday. While Black Friday focuses on big box retailers (e.g. Wal-mart) and Cyber Monday focuses on eCommerce (e.g. Amazon), Small Business Saturday pushes brick-and-mortar businesses to the top. This shopping holiday is celebrated by your local retailers, hole-in-the-wall restaurants, and local gems.
Founded by American Express in 2010, Small Business Saturday has exploded in popularity and participation due to overwhelming support from businesses, customers, and municipalities across the country. This year’s Small Business Saturday will take place the Saturday after Thanksgiving, November 29th, 2014.
For the first Small Business Saturday, American Express gave free advertising credits to small businesses to promote themselves, as well as rebates to American Express cardholders. Since then, President Barack Obama voiced his support for the day, it was officially recognized by the Senate, and in 2012, an estimated $5.5 billion was spent at small businesses.
How to make the most of #SmallBizSat:
This year, American Express is promoting Small Business Saturday through its own Twitter account, and is primarily using the hashtags #SmallBizSat and #ShopSmall. Check these hashtags for events, promotions, and information about the day.
Go to your favorite coffee shop, bookstore, or boutique and ask if they are taking part in Small Business Saturday. If you’re a business owner, visit this website to register your business on the map. American Express is offering free resources, ad credit, and other promotional materials to help businesses get the word out that they are taking part.
Although registration is closed, Neighborhood Champions are business associations, chambers of commerce, and other organizations that support small and local businesses. Look here for a list of Neighborhood Champions in your area.
Make Sure Your Business Accepts American Express
American Express cardholders that shop at your small business will receive credits for their purchases there. If you don’t accept American Express cards, you’re not taking full advantage of the holiday!
Here are some resources for business owners and consumers:
Find local businesses – this map will show you small and local businesses in your area that are participating in Small Business Saturday.
Shop Small Twitter – follow them to stay up-to-date on #ShopSmall and #SmallBizSat.
Marketing Materials – this page walks businesses through the steps needed to get free marketing materials for the day.
How to Market Small Business Saturday – some helpful tips from marketing professionals on how to capitalize on Small Business Saturday.