New Year, New Leaf

New Year, New Leaf

Hartford, CT, January 5, 2014 – Choice Merchant Solutions Looks Ahead to 2015

With the turn of the New Year, businesses push themselves into new areas, formulate and execute new plans, and develop new products and services to complement last year’s successes. Choice Merchant Solutions is no different. The company is excited about the New Year and the possibilities it offers for our clients.

On January 18-20, Choice Merchant Solutions will be attending Affiliate Summit West 2015, an event hosted by affiliate marketers for affiliate marketers. The event will take place at Paris Las Vegas in Las Vegas, NV, where thousands of owners, executives, and merchants will congregate to discuss and enhance the industry for three days.

The main event for small and ecommerce businesses this year will be the liability shift that occurs in October 2015. The goal of the liability shift is to encourage adoption of the chip-and-pin (EMV) standard. Not all encouragement is light-handed, so the liability shift will hold merchants and issuing banks liable for fraudulent transactions.

This will be an important change in the way businesses process credit cards and will fundamentally alter the landscape for small businesses payment processing.

Other things to look out for in 2015 include increased popularity of contactless payments, which use near-field-communication (NFC) technology to enable customers to use mobile devices to pay for purchases at NFC-enabled retailers.

“We’re looking at 2015 as a company, and we’re looking at 2015 as individuals,” said Marc Tenore of Choice Merchant Solutions. “Our employees took full advantage of our Wellness Dayin December, so they’ll be healthy and ready to tackle the New Year head-on. A new year is always exciting and frightening at the same time. Anything can happen; you think you know what trends will take off, but you really don’t. We’re going to be quick on our feet and make sure we take a big, juicy bite out of 2015.”

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Choice Merchant Solutions Inc. is a Connecticut-based provider of business solutions and integration processes. Payment processing, merchant services, and other services including merchant cash advances, product fulfillment, chargeback support, and a newly-launched affiliate network are some of the highlights of this quickly growing firm. Choice Merchant Solutions payment services are used by businesses of all sizes across the United States and abroad.


For more information:
Choice Merchant Solutions
1010 Wethersfield Avenue
Hartford CT, 06114